I'm no rug connoisseur, but for the price I say this is a high quality rug. I am surprised at the bad reviews I read and went ahead with the purchase in spite of them. I am not disappointed in the least. The color is just as advertised. There was no bad smell. The thickness is perfect as is. No damage or discoloration at all. After unrolling it, it laid flat immediately. The only critique I can give is that without anchoring it with furniture, I would need something underneath to hold it in place. But I expected that since it is going on a wood floor and it is not a heavy rug. It is anchored with furniture, so that won't be an issue. I have other area rugs to purchase and will most likely be getting a Safavieh.