I am very happy with my purchase of this rug. It seems very well made and is quite colorful and ornate. It arrived rolled up, of course, and had to be flattened out. I have some 2x4 pieces of lumber that are longer than the width of the rug. I placed the rug onto the floor and set the 2x4s across the rug, flush with both ends. I then set some weights atop the 2x4s at both ends and the middle and let it stay that way for a week. When I removed the 2x4s, the rug was lying flat. As for weights, you can use anything heavy that will stay atop the lumber. The heavier the better. I cannot comment on the rug's durability, but it certainly appears well made and, therefore, should hold up just fine. At the time I purchased the rug, I also purchased some Gorilla brand Gorilla Grip Rug Gripper Pads, as these have worked extremely well for me in the past (on hardwood flooring). Because the rug is lying so flat right now, I may not have to use them. If I do, it's okay because I know they work as advertised. I know that a small minority of folks who have purchased this rug have stated in their reviews that it had a strange odor about it. Mine smells like new carpeting and is of no concern. I also like the fact that the rug was made in Turkey, and not China. I am totally pleased with my purchase and would buy it again.