I purchased this rug for my living room to go on our new luxury vinyl floor when they are installed in a few weeks. I opened the corner of the package and took a peek just to see if the rug was the "ivory" I was hoping for. It was not as I expected. So I went ahead and opened the carpet the whole way and, oh my, I was astounded at how perfectly the rug will enhance my decor and also at the excellent quality of the rug on BOTH sides. The backing is strong but soft enough that it won't scratch the floor, and the wool side is so silky soft and textured in such a classy look. When the floors are done, I will try to add photos.That said, for anyone wondering about my initial reaction to the color, I urge you to zoom on the more close-up pictures on the ad--not the larger full-size image of the rug. The "natural" color is a tan color, so the rug is not white-on-off white. The natural part is like the color of twine or jute; the ivory is more of a creamy white. It is a stunning combination, however...if you ask me.